Wetrooms Design
Wetrooms Design is a company specialising in providing high quality, stylish products for bathrooms and wet rooms.
About the project
Biegun.Studio has been actively supporting Wetrooms Design's UX consultancy efforts for several years now, as well as implementing changes directly on the company's website. The aim is constantly to understand how users use the site, identify areas for improvement and propose solutions that could improve interaction with the site.
Approach
Using the Smartlook tool, a series of heatmaps were created that visualised how users scroll and click through the site. These insights helped us understand which elements of the page were attracting the most attention and which might be overlooked by users. With this data, we were able to identify areas that could benefit from additional emphasis or modifications to improve interaction.
Extensive quantitative research was conducted, which included analysis of Google Analytics data. The focus was on key metrics such as average time spent on the site, rejection rates, conversions, user navigation paths and visit frequency per page. These findings provided a better understanding of how users navigate the site, what content interests them, as well as identifying any areas of difficulty.
Based on the research, a review of the site's information architecture was carried out. The aim was to make sure that the information was presented in a way that was intuitive and understandable to users. Several areas were discovered that could benefit from improvements, such as reorganising the navigation menu, improving the product tagging system, and introducing more detailed search filters.
Summary
Biegun.Studio's comprehensive analysis and recommendations allowed Wetrooms Design to make the necessary changes to improve the overall UX on their site. The proposed modifications allowed Wetrooms Design to increase user engagement, improve conversions and overall satisfaction with the site. As a result, the client was extremely satisfied with the professional approach and practical advice, allowing us to continue our fruitful collaboration.